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The Creation of Fantasy Football

From a Hotel Room in Oakland to a Billion-Dollar Industry

​Fantasy football may be a cultural staple today, but its roots trace back to a time before smartphones, websites, or even the Super Bowl. The game began in 1962, born from the imagination of a Raiders executive who had no idea he was about to change the way millions of fans experience football.

The Birth of Fantasy Football: Wilfred “Bill” Winkenbach and the GOPPPL (1962):

Fantasy football was the brainchild of Wilfred “Bill” Winkenbach, a businessman, passionate sports fan, and part-owner of the Oakland Raiders. During a Raiders road trip to New York in 1962, Winkenbach, along with Raiders PR executive Bill Tunnell and Oakland Tribune journalist Scotty Stirling, found themselves with some time to kill. Rather than talk about work, they started talking about football. And more specifically, how fun it would be to build their own imaginary teams made up of real NFL players. It started as a joke. A game. Something to make the football season a little more interesting among friends. But what they created that day in that modest hotel room would become one of the most transformative innovations in sports fandom.

 Left to Right: Bob Lyons. Hal Wells, Father James Kelly, John Madden, John Ford III, Bill Winkenbach, and Tom Culligan Jr. In Front

When the group returned to Oakland, they launched the Greater Oakland Professional Pigskin Prognosticators League (GOPPPL)—the first official fantasy football league in history. GOPPPL had eight teams made up of Raiders staff and local sports media, and the league followed a simple but revolutionary idea: players would be selected in a draft, and each week, their statistics would be tracked and converted into fantasy points. 

Story of Bill Winkenbach and how he created the first league
GOPPPL Inaugural Draft
Draft sheet

This early version of fantasy football was entirely manual. Owners used newspapers to collect player statistics, and commissioners had to calculate scores by hand using pens, calculators, and box scores. Rosters and standings were updated weekly—sometimes not until Tuesday or Wednesday—once all the weekend stats had been tallied. There were no cash prizes, no sponsorships—just pride, strategy, and a whole lot of fun. “We weren’t trying to start something big,” Stirling once recalled. “We just wanted to make watching football a little more exciting.” Despite his role in inventing what would eventually become a multi-billion-dollar industry, Winkenbach never sought to profit from fantasy football. He didn’t trademark it. He didn’t pitch it to networks or sponsors. For him, it was simply a way to combine his two passions—football and friendly competition—into one unforgettable experience. Winkenbach never made a dime from fantasy football, but he cemented himself into the legacy of the game.  Although Winkenbach didn’t patent or commercialize his idea, he wasn’t shy about sharing it. As fantasy football proved to be a hit among the original GOPPPL members, they began introducing it to friends, co-workers, and other NFL insiders across the Bay Area and beyond. Members of the Raiders front office told other teams. Journalists who played in the league wrote about it or mentioned it to colleagues at other papers. Slowly, the idea began to travel—not through the internet, but by word of mouth. By the mid-to-late 1960s, other fantasy leagues began popping up in California, then around the country. These early adopters tweaked the rules, added their own scoring systems, and kept stats with whatever tools they had—usually a newspaper, a notebook, and a whole lot of patience.

The Internet Revolutionizes the Game (1997 - Early 2000's)

​By the 1980s, fantasy football had gained a cult following, with leagues popping up across the country. The game's real breakthrough came in the late 1990s and early 2000s with the rise of the internet, when CBS Sports launched the first fully automated online fantasy football platform. Suddenly, the world of fantasy was opened up to anyone with internet access—and the game’s complexity was reduced overnight. Online platforms handled everything: Automated live scoring, online drafts, waivers, trades, schedule generation, player rankings, injury updates, and league messaging. Other major players like Yahoo, ESPN, and NFL.com followed soon after, launching their own platforms and making fantasy football even more popular. By the early 2000s, the game was no longer a hidden hobby. It was a mainstream fan experience.

Before the Internet: The Pain and Passion of Pre-Digital Fantasy Football (1960s–1990s)

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Before websites made fantasy easy and accessible, it was a labor-intensive hobby reserved for the most dedicated fans. The game remained niche and underground for decades because of the effort it required to run a league. In a 2013 Reddit thread, one longtime player described it like this: “We used newspapers to track stats. You had to hold onto draft sheets all season. Scores were calculated by hand. You didn’t even know who won until Tuesday.” Until the late 1990s, fantasy football was a logistical grind: Schedules were created manually. Drafts were held in-person using paper grids. League commissioners collected weekly box scores from newspapers like USA Today. Every player's performance was tallied by hand, team by team. It was slow. It was clunky. But for those who played, it was deeply rewarding. It connected people more personally to the game and created strong in-person social communities. "Back then, fantasy football was like an underground club. You said you were in a league and people thought you meant Dungeons & Dragons.” - fantasy blogger Hans Steiniger.

Fantasy Football Becomes a Cultural Powerhouse (2010's - Today) 

​By the early 2010s, fantasy football had moved far beyond its humble, paper-based origins and internet startup days. It was now a cornerstone of football culture, woven directly into how people consumed, discussed, and even understood the NFL. Millions of fans weren’t just supporting their favorite teams—they were managing lineups, tracking RedZone, posting waiver-wire strategies, and watching multiple games each Sunday just to follow their fantasy players. The NFL—and the media world around it—took notice. By the mid-2010s, fantasy football was: Played by over 30 million Americans, generating billions of dollars annually in ad revenue, league hosting, and media content, influencing TV rights, app development, and sponsorships, and becoming the foundation for the rise of sports analytics culture and data-driven fandom. Fantasy podcasts, YouTube shows, and Twitter/X accounts exploded. Experts like Matthew Berry and platforms like Sleeper became household names in fantasy circles. Every football fan, from teens to office managers to retired coaches, had a stake in the game. Today, fantasy football is part of how we watch, talk about, and understand the NFL. With over 60 million fantasy players in North America, it drives viewership, app engagement, social media, and even player reputation. From paper score sheets to push notifications. From barroom leagues to billion-dollar apps. From eight Raiders fans in a hotel room to millions managing lineups worldwide. Fantasy football didn’t just evolve with the NFL—it helped redefine it.

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